INSTANT MARKETING-CLOUD-PERSONALIZATION DISCOUNT - MARKETING-CLOUD-PERSONALIZATION RELIABLE PRACTICE QUESTIONS

Instant Marketing-Cloud-Personalization Discount - Marketing-Cloud-Personalization Reliable Practice Questions

Instant Marketing-Cloud-Personalization Discount - Marketing-Cloud-Personalization Reliable Practice Questions

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Salesforce Marketing-Cloud-Personalization Exam Syllabus Topics:

TopicDetails
Topic 1
  • Data Integration: Understanding data flows in and out of Marketing Cloud Personalization is crucial for consultants managing complex systems. This topic covers the ETL feed system, the Salesforce Connector, and the Event API, equipping consultants to streamline data exchanges.
Topic 2
  • Setup & Administration: This section focuses on the setup process within Marketing Cloud Personalization, including managing user attributes, establishing an identity system, and ensuring seamless configuration. Salesforce consultants demonstrate their skills in setting up the platform for effective use.
Topic 3
  • Activation: Salesforce consultants learn to execute impactful campaigns using tools like A
  • B Testing, open time email campaigns, and mobile and server-side campaigns. This section focuses on translating insights into action, assessing how effectively consultants activate and optimize personalized marketing efforts.
Topic 4
  • Einstein Capabilities: The Einstein Capabilities section explores recipes and their ingredients, enabling Salesforce consultants to harness predictive insights.

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Salesforce Marketing-Cloud-Personalization (Marketing Cloud Personalization Accredited Professional) Certification Exam is designed for professionals who specialize in Salesforce Marketing Cloud Personalization. Marketing Cloud Personalization Accredited Professional Exam certification exam focuses on the skills and knowledge required to design and implement personalized marketing campaigns using Salesforce Marketing Cloud. Marketing-Cloud-Personalization Exam covers various topics, including personalization strategies, data management, segmentation, content creation, and measurement.

Salesforce Marketing Cloud Personalization Accredited Professional Exam Sample Questions (Q108-Q113):

NEW QUESTION # 108
What two features of interaction studio have functionality to perform an A/B testing?

  • A. Campaigns
  • B. Recipes
  • C. Templates
  • D. Segments

Answer: A,C

Explanation:
Interaction Studio (now branded asMarketing Cloud Personalization) supportsA/B testingthrough specific features. Below is a detailed breakdown:
1. Campaigns
* Campaignsin Interaction Studio are the central component for personalizing experiences and are inherently designed to support A/B testing. You can test different campaign variations (content, offers, or design) to understand what resonates best with your audience.
* How to perform A/B Testing in Campaigns:
* Navigate to theCampaignstab within Interaction Studio.
* Create or select a campaign you wish to test.
* Define multiple variants (A, B, etc.) by tweaking the content, layout, or rules for each.
* Set up test parameters such as traffic distribution (e.g., 50% audience for A, 50% for B).
* Launch the campaign and monitor performance through reports/metrics like click-through rate (CTR) and conversions.
* Documentation Reference:Salesforce Documentation on Campaigns.
2. Templates
* Templatesare pre-defined content structures in Interaction Studio used for personalized experiences.
These templates also support A/B testing, allowing marketers to assess variations in presentation, design, or content to maximize impact.
* How to perform A/B Testing in Templates:
* Select or create a new template under theTemplatessection.
* Customize template versions for A/B testing (e.g., variation in banners, headlines, or product placements).
* Pair templates with a campaign to distribute the audience for testing.
* Analyze test results and iterate based on performance metrics.
* Documentation Reference:Salesforce Documentation on Templates.
Why Other Options Are Not Correct:
* C. Segments:
* Segments are used to define audience groups for targeting but do not inherently support A/B testing functionality. Segments are more about grouping audiences based on behaviors, demographics, or attributes rather than testing variations.


NEW QUESTION # 109
How does a marketer perform an A/B test in Web Campaigns?

  • A. Create multiple web templates
  • B. Create multiple web campaigns
  • C. Create multiple experiences
  • D. Create multiple events

Answer: C


NEW QUESTION # 110
How many times can a visitor accomplish a goal in interaction studio?

  • A. Each time a visitor leaves and rejoins the goal segment
  • B. It varies depending on the setup of the goal segment
  • C. No more than twice or the goal completion will no longer be counted
  • D. Only once for all time

Answer: A


NEW QUESTION # 111
How are anonymous visitors tracked?

  • A. The browser assigns a 3rd party cookie
  • B. Marketing Cloud Personalization assigns a unique alphanumeric identifier using a first-party cookie.
  • C. Marketing Cloud Personalization assigns a unique alphanumeric identifier using a 3rd-party cookie.
  • D. The customer must assign a unique alphanumeric identifier using a first-party cookie.

Answer: B

Explanation:
Anonymous visitors are tracked using a unique alphanumeric identifier assigned by Marketing Cloud Personalization through afirst-party cookie, ensuring compliance with privacy standards.
Reference: Salesforce Interaction Studio Visitor Tracking Guide.


NEW QUESTION # 112
What is the Marketing Cloud Personalization terminology for the collection of products and content as well as related categories, and tags - such as brand, gender, style, keyword, and author?

  • A. Objects
  • B. Catalog
  • C. Directory
  • D. Channel

Answer: B

Explanation:
TheCatalogis a collection of products and content along with related categories and tags (e.g., brand, gender, style). It is used for managing and personalizing recommendations.
Reference: Salesforce Interaction Studio Catalog Setup Documentation.


NEW QUESTION # 113
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